Love it or loath it 3.6 billion people worldwide using social media and this number is expected to increase to around 4.4 billion by 2025.
Videos are better for driving Facebook/Instagram views, engagement (Likes and comments) but images are actually better for clicks. People will watch videos and spend more time watching your ads but images are more easily scannable. Meaning just one thing, stills are just a better marketing tool.
1. Generate positive emotions and create a buying rationale
wrong image, wrong action by the customer. If you have the correct image which evokes an emotional response that initial 8 seconds the customer has with your landing page will convert into further time on your website or even an enquiry.
Stock pictures of attractive headset woman probably won’t convert as well as a genuine portrait of an honest member of your team – your sign-ups could increase by 30%.
2. Build Trust
Case studies with supportive professional photos will assist visitors in their decision. They will not only notice your product or service in better detail but they will also acknowledge the effort you have made into this creating the case study.
3. Directional Cues
Your bespoke image will better guide your audience to a call-to-action and ultimately the all important conversion goal. At great CTA is not just about the right copy, it does require a designers eye and with your ready made images you’ll find this will stand out over your competitions stock photo assisted CTA.
4. Help You Go Viral
Smart images of your business operations should be fun and engaging. Professional photos of your product or services will get more likes and shares which in turn helps with your visibility.