Professionally edited images delivered as your event happens needn’t come at huge expense.
So is there a hurry to get images out fast?
Yes, if you want to show people clearly what is happening before it’s all over. The important keynote speaker(s) you invited to your conference greatly supports your PR and marketing drive and the leverage high quality images provide is gold. The images need to be on your twitter, Facebook or Instagram account even before they have finished their talk.
I could just use my smartphone for all the instant images?
We’ve seen this before many times at events – the PR team are quite very apt at using their phones to get the message out. But wait, you’ve hired us to take loads of fantastic images for your marketing and sales collateral! At events we can help co-ordinate a steady flow of images directly to your PR team so they can focus on what they do best and leave the photography to us!
If there is one thing that truly doesn’t stand out on social media, it is the smartphone photo, even with the best phone camera and a an eye for a good photo. All PR and marketing material demand crisp, clear well executed images and that requires a professional camera.
The marketing campaign happens a few weeks after the event, no rush.
That’s fine, I guess it depends on your criteria. For large events covering a wide spectrum of areas and a potentially larger audience, then within the first few minutes of an event taking place is when the marketing and PR machine kicks in. This is crucially when your biggest audience is happening, whether they are attending the event or on the outside. They might be missing out on something interesting.
At the FULL STACK, DROIDCON, SCALA EXCHANGE conferences, at The Business Design Centre in London, organised by Skillsmatter, we used our quick return service to provide the client with the best photos from the event. As a result, Skillsmatter was able to do showcase images through their rapid Social Media amplification campaign, promoting and strengthening their brand.