Product Photography for a New Construction Build in West London

Amazing to see all the furniture props at TV and films industry’s premiere rental firm Granger Hertzog – Some fabulous mid-century furnishings and an assortment of other props. They have everything you’d find in a regular department store from sofas and tables to lamps and mirrors. All unique and individually sourced, all for hire.

The shoot was focused on creating images and video for Hi-Level’s mezzanine floor installation case study. A complete new build of stairs and mezzanines within Granger Hertzog’s West London warehouse. The shot list was precise and we worked methodically through a floor plan on site with staff to achieve all the right shots.

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A quick insight about shooting interior space…

Commercial Space & Interior Photography involves a key understanding of the primary use of the space. This is not an exhaustive list but includes interiors for offices, venues, hotels, industrial units, leisure facilities and public buildings. Professional interior photographers might produced work for hoteliers, developers, interior designers and industrial product installation companies to achieve high end detailed photography to showcase their spaces or projects.

Different from architectural and general property marketing photography for estate agents, this is a niche end that showcases how  spaces are utilised. A professional commercial property & interior photographer will always explore the space on arrival and be methodical and make sure to de-clutter and re-position badly placed objects, locating each composition and marking them. A good interior photographer will always use a tripod, this helps shoot at a low ISO and high aperture to capture everything in focus, say between f10-f16. You don’t just need to shoot 14mm from each corner – some design compositions will require a narrower field of view but also shoot portrait as well, this is essential for magazine and social media.

I always shoot RAW when possible but if you are very tight for time and post production isn’t possible the HDR mode might just be fine, which will merge a series of jpegs to form images detailing shadows and highlights. Software to such as Lightroom to straighten out lens distortion.

Photographs can be mixed with and without the building’s lights on but artificially lighting up the space with strobes isn’t something I’d recommend, unless shooting a venue when you’ll want to shoot a variety of professional lighting options.